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Metrics to use for costs and media spend Data Studio

The Ad Data + Attribution connector blends data from many platforms. There are metrics with similar names. So which one is the right field to look at for costs?

Metric Name Source Currency
Amount Spent Ad Platform Currency of the Ad Account (e.g. Facebook Ads, Google Ads, …)
Spend Google Analytics Currency of Google Analytics view

Unless you upload your costs to Google Analytics using another tool it makes sense to use the field Amount Spent as default. It's important to convert the currencies so that all costs and revenues are in the same currency.

google_data_studio/metrics_to_use_for_costs_and_media_spend_in_data_studio.txt · Last modified: 2021/04/02 07:10 by windsor_ai