advanced:budget_optimiser
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| - | ====== Budget | + | ====== Budget |
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| The initial spend and optimised spend by channel on the response curves. | The initial spend and optimised spend by channel on the response curves. | ||
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| + | ==== Making adjustments ==== | ||
| + | We only recommend making small budget allocation adjustments and doing them gradually so it gives time to test and see the effect and also leaves some room for seasonalities and other external factors playing in. | ||
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| + | ===== Importing offline advertising data ===== | ||
| + | To import offline advertising data such as TV and radio spot plans we recommend using the Google Sheets connector. | ||
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| + | Here is a sample format: https:// | ||
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| + | And here is the link to the Google Sheets connector: https:// | ||
advanced/budget_optimiser.1663181194.txt.gz ยท Last modified: 2022/09/14 19:46 by windsor_ai
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